NAMIC Annual Convention

Our Client:

Ember Brand Fire prides itself on being the world’s first gathering agency. While they excel at spearheading the logistics and coordination of creating unique events, their main strength lies in crafting experiences that all attendees will remember for years to come. An important component of both their live and virtual events is custom-tailored media creation. From speaker bumpers to event recap videos, quarterly virtual town halls to commercials, we’ve partnered with Ember on a wide range of project types over the years.

End Client:

NAMIC, the National Association of Mutual Insurance Companies, is a pivotal organization in the insurance sector, representing the interests of mutual insurance companies across the United States. The association is dedicated to fostering a stable and innovative insurance marketplace, offering its members education, policy development, and community-building initiatives.

About the Project

This ambitious project for NAMIC’s Annual Convention featured over 30 deliverables, including both pre-event and on-site content. All the videos were proudly showcased to a captive audience on a brilliant 50-foot screen. Our collaboration with Ember began five months prior to the event, and extended to include the convention itself with an editor from our team joining the Ember crew on-site in Washington D.C.

The deliverables were created using a mix of custom-filmed footage, pre-existing videos, stock footage, and custom motion graphics. By incorporating the event’s branding and adding a color-graded polish to all the videos, we were able to ensure the pieces all felt unified and kept attendees immersed within the scene of the Annual Convention.

While on-site at the convention, our editor efficiently handled real-time edits and worked closely with a dedicated videographer to produce rapid-turnaround recap videos and additional impromptu edits. All deliverables were submitted comfortably before they were due with the fewest revisions the Ember team had ever received from NAMIC. 

Ember Brand Fire

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How We Helped

1

Ember Brand Fire

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High volume of deliverables over five months

1

How We Helped

Diligent project management and consistent communication with the Ember team

2

Ember Brand Fire

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Exercise creativity while operating within the established NAMIC Annual Convention branding

2

How We Helped

Dedicated time to explore animated concepts before any deliverables were started

3

Ember Brand Fire

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Strict adherence to on-site media requirements such as DXV codec, specific audio channel division, 3-sec video handles, and custom ultrawide aspect ratio

3

How We Helped

Consistent technical communication with multiple on-site teams

4

Ember Brand Fire

’ Starting Point

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Dynamic and shifting timelines for reasons beyond our, Ember, or NAMIC’s control

4

How We Helped

We delivered as early as possible and responded quickly throughout the multi-layered approval process for each video

5

Ember Brand Fire

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Same-day turnaround for two on-site wrap videos

5

How We Helped

Close working relationship with the on-site videographer — providing guidance on shot lists and workflow

utilized SERVICES

Consultation

Creative Editing

Color Grading

Audio Mixing

Motion Graphics

the experience

Devin Trier

Creative Director

 / 

Ember Brand Fire

“
From the entire Ember team, THANK YOU for all the work, sweat, creative thinking, and execution on the NAMIC Annual Convention project. The media looked fantastic on the big screen and we all really appreciate the extra push on getting these files made and converted for this year. It was great having your team on site, and we hope it was a great glimpse into the inner workings of this project. Thank you for the extra work and hours here to make those media pieces sparkle so well.
”

Devin Trier

Creative Director

 / 

Ember Brand Fire

“
From the entire Ember team, THANK YOU for all the work, sweat, creative thinking, and execution on the NAMIC Annual Convention project. The media looked fantastic on the big screen and we all really appreciate the extra push on getting these files made and converted for this year. It was great having your team on site, and we hope it was a great glimpse into the inner workings of this project. Thank you for the extra work and hours here to make those media pieces sparkle so well.
”

Heather Martin Bonnier

Business Development Manager

 / 

Ember Brand Fire

“
When deciding to revamp an annual large scale media project for one of our biggest clients, it was an easy choice to see if Archaius was up for the task. They ended up taking on 90% of our media needs, including coming onsite to fulfill that role for us as well. This project spans many months of the year and includes over 30 different deliverables, including quick turn wrap videos that need to be fulfilled onsite. Archaius was a true partner in coming alongside, keeping assets & deadlines organized, and ensuring a cohesive look was weaved throughout the entire 4-day event. We have invited them back to this project again this year, and look forward to elevating the media and storytelling even further!
”

Devin Trier

Creative Director

 / 

Ember Brand Fire

“
From the entire Ember team, THANK YOU for all the work, sweat, creative thinking, and execution on the NAMIC Annual Convention project. The media looked fantastic on the big screen and we all really appreciate the extra push on getting these files made and converted for this year. It was great having your team on site, and we hope it was a great glimpse into the inner workings of this project. Thank you for the extra work and hours here to make those media pieces sparkle so well.
”

Heather Martin Bonnier

Business Development Manager

 / 

Ember Brand Fire

“
When deciding to revamp an annual large scale media project for one of our biggest clients, it was an easy choice to see if Archaius was up for the task. They ended up taking on 90% of our media needs, including coming onsite to fulfill that role for us as well. This project spans many months of the year and includes over 30 different deliverables, including quick turn wrap videos that need to be fulfilled onsite. Archaius was a true partner in coming alongside, keeping assets & deadlines organized, and ensuring a cohesive look was weaved throughout the entire 4-day event. We have invited them back to this project again this year, and look forward to elevating the media and storytelling even further!
”

NAMIC

 / 

“
NAMIC relies on the ember team for our biggest storytelling opportunity each year when we have to get it right in front of an audience of over 1,500 members and mutual insurance professionals. 2023 was a home run!
”

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